Bert & May Crafting a Bespoke Digital Experience for Luxury Tiles

Bert & May, renowned for their exquisite handcrafted tiles, sought to elevate their online presence to match the bespoke nature of their products. With a desire to provide customers with a seamless and engaging digital experience, they approached Blindfold to reimagine their e-commerce platform. The challenge was to create a website that would not only showcase the beauty and craftsmanship of Bert & May tiles but also empower customers to visualize their dream spaces and make informed purchasing decisions.

Our Solution:

Blindfold embarked on a journey to craft a bespoke Shopify Plus experience that would seamlessly integrate with Bert & May's existing ERP system. We developed a suite of custom features designed to enhance the customer journey and streamline the purchasing process.

Headless Architecture: We implemented a headless architecture, leveraging a stack of bespoke APIs to connect the Shopify frontend with Bert & May's ERP platform. This provided flexibility and scalability, allowing for seamless integration of future features and functionalities.

Delivery Date Picker: To provide customers with greater control and transparency, we developed a custom delivery date picker. This allowed customers to select their preferred delivery date and instantly view associated shipping costs, with options to upgrade for expedited delivery.

Interactive Cost Calculators: We created interactive cost calculators that empowered customers to estimate the total cost of their tiling projects. These calculators factored in various parameters, including tile type, area dimensions (in square meters or square feet), and currency, providing accurate cost estimates and facilitating informed budget planning.

Immersive Tile Designer: Leveraging the power of WebGL, we developed a unique tile designer that allowed customers to personalize their dream tiles. This interactive tool enabled users to experiment with patterns, colors, and materials, visualizing their creations in a variety of realistic room settings.

Expanding to B2B: In 2024, we commenced a project to extend the platform's capabilities to cater to Bert & May's growing B2B clientele. This ongoing initiative includes features tailored to the needs of trade professionals, such as bulk ordering, customized pricing, and dedicated account management tools.

The Impact:

The revamped Bert & May website has transformed the customer experience, providing a seamless and engaging platform to explore and purchase their exquisite tiles:

Enhanced Customer Engagement: The interactive tile designer and cost calculators have empowered customers to actively participate in the design process, increasing engagement and fostering a deeper connection with the Bert & May brand.

Streamlined Purchasing Process: The custom delivery date picker and transparent pricing information have simplified the purchasing process, making it easier for customers to make informed decisions and complete their orders.

Increased Sales and Conversions: The improved user experience and enhanced functionality have contributed to increased sales and conversions, driving business growth for Bert & May.

B2B Expansion: The ongoing development of B2B features is poised to further expand Bert & May's reach and cater to the growing demand from trade professionals.

The Blindfold Difference:

The Bert & May project showcases Blindfold's ability to create bespoke e-commerce experiences that seamlessly integrate with existing systems and empower businesses to achieve their goals. By combining cutting-edge technology with a deep understanding of the luxury tile market, we delivered a solution that has enhanced the customer journey and driven business growth for Bert & May.