StayK Crafting a Seamless Staycation Marketplace in the GCC

In 2019, the founders of StayK, digital marketing veterans from the prestigious Oetker Collection hotel chain, approached Blindfold with a vision to revolutionise the staycation experience in the GCC region.  Armed with a deep understanding of the luxury hospitality landscape and a passion for innovative technology, they sought to create a curated marketplace that would connect discerning travelers with exclusive staycation deals.

The Challenge

The challenge was twofold: to build a brand that captured the essence of curated luxury and local experiences, and to develop a robust digital platform that would seamlessly connect travelers with exclusive hotel offerings.

Our Solution:

Blindfold embarked on a two-year journey to bring StayK's vision to life, crafting a comprehensive brand identity and a cutting-edge digital platform:

We collaborated closely with StayK's founders to develop a brand that exuded sophistication, exclusivity, and a sense of discovery. This included defining the brand's visual identity, tone of voice, and core messaging, creating a cohesive and compelling brand experience.

We engineered a user-friendly marketplace using React, providing travelers with a seamless and intuitive platform to explore and book unique staycation experiences. The platform featured advanced search filters, detailed hotel profiles, and secure booking functionalities, ensuring a smooth and enjoyable user journey.

We developed a bespoke backend platform that empowered hoteliers to manage their inventory and curate exclusive deals for the StayK community. This provided hoteliers with a powerful tool to reach a targeted audience and maximize occupancy rates, while offering StayK users access to unique and personalized offers.

By combining a sophisticated frontend marketplace with a robust backend management system, we created a dynamic ecosystem that connected travelers with exclusive staycation opportunities. StayK users could discover hidden gems, unlock exclusive deals, and enjoy personalized experiences, while hoteliers could tap into a new segment of discerning travelers.

The Impact:

StayK's platform has quickly become a go-to destination for staycationers in the GCC, offering a curated selection of luxury hotels and exclusive deals:

The brand has successfully curated a diverse portfolio of hotels, ranging from boutique retreats to iconic landmarks, providing travelers with a unique selection of staycation options.

The platform has encouraged travelers to explore the hidden gems within their own region, fostering a deeper appreciation for local culture and experiences.

StayK have enabled hoteliers to connect directly with travelers, bypassing traditional booking channels and increasing revenue streams.

The teams collective innovative approach and strong market traction have attracted significant investment from venture capitalists, fueling their continued growth and expansion.

The Blindfold Difference:

The StayK project showcases Blindfold's ability to transform ambitious visions into tangible digital realities.

By seamlessly integrating brand strategy, user-centric design, and cutting-edge technology, we empowered StayK to redefine the staycation experience in the GCC and establish a thriving marketplace for curated luxury travel.

See more at: www.stayk.ae

Roles & Partners

Roles
  • Branding
  • Design
Partners
  • Studio Nick