Keebo Radically redefining credit cards

Michael, our partner and Keebo’s founding Head of Design, worked with a standout team: Marissa de Miguel, Jeremy Moreau, Harshi Ghandi and Ben Wood. From day one, the aim was to position Keebo against the grain. In a space filled with cold, corporate sameness, we went for striking, playful and vibrant – reflecting the 10.6M customers in the new to credit market in the UK.

The brand was born from the non-corporate structure, a loose, energetic marque that works in three styles without ever feeling diluted. The colour palette? Bold and flexible, built to move between product and marketing with ease. And the card? Bright yellow, no logo. You’ve never seen one like it. That’s why it stuck.

We created a raw, collage-style illustration system, built to flex. Centred on Keebo’s core pillars – Access, Grow and Control – it allowed us to build layered, expressive worlds where the product always stayed in focus. The modular approach meant the team could move fast, mix and match, and still land something that felt unmistakably Keebo.

Everything came together in the app. We translated the idea of growing credit into a timeline that was simple, useful and easy to grasp. It gave customers value from the get-go, with monthly moments of clarity, delight and education. From unlocking their card to increasing their limit with guidance along the way, the experience felt empowering and never overwhelming.

The photography matched the tone, direct, grainy, lit with hard flash. Unpolished and unfiltered. Because money isn’t perfect, and neither is life. Out in the world, the brand pushed even harder. Big, bold, unapologetic ads that refused to look like finance.

Keebo was later acquired by Wagestream. There’s no doubt the product and brand played a huge part, and to everyone that we worked with:

Michael Vanaselja, Matthew Hallett, Marcin Gosz, Ameer Khan, Angela Bascombe-McCarthy, Sia Georgieva, James Barge, Lucia Cerchlan, Jeremy Moreau, Ben Wood, Tim Yeo, Marissa de Miguel, Fiona Burns, Maurizio Mallia, Patryk Pawelski, Kavita Patel, Martin Klaas, Helen Ramsden, Sebastian Gorecki, Luke Birkett, Marcin Herda, John Arnfield, Jorge Landazuri, Marek Stefanowski, Rafal Kupka, Dexter Awoyemi, Benjamin Reed.