Savills (Sports & Entertainment) - Curating Content for the Super-Prime

Savills, a global leader in real estate services, recognized the need to connect with their super-prime clientele on a deeper level. Beyond showcasing luxurious properties, they sought to create a platform that would resonate with the unique lifestyle and aspirations of this discerning audience. Partnering with the acclaimed London-based design team, Uncommonly, Savills approached Blindfold to bring this vision to life. The challenge was to develop an editorial platform that would not only showcase extraordinary properties but also provide engaging content tailored to the interests and passions of the super-prime demographic.

Our Solution:

Blindfold collaborated with Uncommonly to craft a bespoke editorial website that would serve as a digital haven for Savills' most discerning clientele.

A Curated Editorial Experience: We developed a visually stunning and user-friendly platform that seamlessly integrated with Savills' existing online presence. The website featured a curated selection of articles, interviews, and insights, all tailored to the interests of the super-prime audience, covering topics such as art, culture, travel, and philanthropy.

Showcasing the Dream: Beyond property listings, the platform delved into the lifestyle associated with owning a super-prime property. We showcased exclusive events, curated experiences, and insider perspectives, painting a picture of the extraordinary life that awaited Savills' clientele.

Engaging Storytelling: We worked closely with Uncommonly to ensure the content was not only informative but also engaging and inspiring. Through compelling storytelling and captivating visuals, we created an immersive experience that resonated with the super-prime audience's desire for exclusivity and personalized experiences.

A Platform for Connection: The website served as a platform for Savills to connect with their super-prime clients on a more personal level. By providing valuable content and fostering a sense of community, Savills strengthened relationships and positioned themselves as trusted advisors in the world of luxury real estate.

The Impact:

Since its launch four years ago, the Savills Portfolio (Sports & Entertainment) platform has become a valuable asset for Savills, achieving significant results:

Elevated Brand Perception: The platform has enhanced Savills' brand image, positioning them as a leader in the super-prime property market. By providing exclusive content and curated experiences, Savills has solidified their reputation as a trusted partner for discerning clientele.

Increased Engagement: The platform has successfully engaged the super-prime demographic, driving traffic to the website and generating valuable leads for Savills' sales team. The curated content and personalized experiences have resonated with this discerning audience, fostering a deeper connection with the Savills brand.

Long-Term Value: The platform has proven its value over the past four years, consistently delivering engaging content and driving engagement with Savills' super-prime clientele. This sustained success demonstrates the platform's effectiveness in building relationships and generating leads in the luxury real estate market.

The Blindfold Difference:

The Savills Portfolio project exemplifies Blindfold's ability to translate brand visions into engaging digital experiences. By collaborating with Uncommonly and understanding the unique needs of the super-prime demographic, we created a platform that has elevated Savills' brand perception and fostered deeper connections with their most discerning clientele.